Thought Leadership

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Strategic Marketing » Clean Technology

Thought Leadership

Jeff is passionate about the need for Arizona to capitalize on its Solar Energy opportunity; the importance of nurturing emerging technologies; and the advantages of proactive marketing. Here are some of Jeff's thoughts.

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A Perspective on Solyndra

Sure, $500 million is a lot of money, but let's keep a proper perspective on this solar disappointment

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9/11 A Personal Remembrance

Jeff's personal window into this national tragedy.

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You Don't Say

Jeff considers how institutions may be asking the wrong questions when trying to gauge public opinions about Clean Energy

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Message in a Bottle

Jeff considers the all-too-common practice of "green-washing" and examines a disingenuous attempt to claim that an environmentally irresponsible activity is actually "green."

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Phoenix Magazine: Here Comes the Sun?

Published in the June issue of Phoenix Magazine. Jeff is quoted in a staff-written editorial that discusses the future of solar energy in Arizona.

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Seeing the Solar Forest

This OpEd piece was published in the Arizona Republic, May 9, 2011

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Failure to Communicate

This essay was published as a Guest Post in Greentech Media, May 4, 2011. Also posted on the blog sites of Valley Forward and the Green Chamber: Greater Phoenix.

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Solar Energy is Arizona's Best Export Opportunity

This essay was published in the Phoenix Business Journal, Feb. 11, 2011

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Jeff's Message to Arizona legislators on controversial House Bill 2701.

Two days after this message was sent, (and following a remarkable outcry from Arizona's solar community) the bill was withdrawn.

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A Proper Perspective on Solar

Published February 19, 2010 in the Phoenix Business Journal

A suggestion that certain critics of Arizona's solar energy initiatives are not entirely accurate in their arguments and should adopt a global perspective on solar energy.

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Arizona's Solar Energy Imperatives

Published May 22, 2009 in the Phoenix Business Journal

A plea to create a competitive business environment that will allow Arizona to attract high-wage jobs in the Solar industry. This editorial was successful at garnering legislative support for Senate Bill 1403.

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Legislative Myopia

Published March 20, 2009 in the Phoenix Business Journal

A warning that eliminating critical funding for technology initiatives is a short-sighted approach. Also, an appeal for Arizona to effectively compete for Solar Energy manufacturing jobs.

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The Sky is Not Falling

Published January 9, 2009 in the Phoenix Business Journal

A reminder that the current economic crisis is temporary, and that business owners should keep perspective and take this opportunity to position their companies for the upturn.